Brand Development, Signage, Brand Application
LP Platow, Creative Direction + Design
Brand: The Green Bank, Houston TX
The Green Bank // Houston, TX
Brand Design + Strategy
The Green Bank - Redefining Banking with Sustainable Design
Background:
Following the merger of Redstone Bank and Green Bancorp, the newly formed entity, The Green Bank, required a compelling brand strategy that emphasized its commitment to environmental sustainability. I was entrusted with the task of developing a comprehensive brand identity for The Green Bank.
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Objective:
The primary goal was to create a brand identity that prominently showcased the bank's dedication to sustainability while exuding a modern and fresh appeal. This identity was seamlessly applied across all brand touchpoints, including print materials, online presence, and physical environments, to deliver a consistent and impactful brand experience.
Strategy:
Emphasizing Sustainability: I centered the brand strategy on highlighting The Green Bank's environmental focus. Leveraging a vibrant green color palette and the bank's name, the design conveyed a strong message of sustainability. the *BANK* is green.
After leaving the conservative Redstone brand in the past, the new brand was to now appeal to a contemporary audience. Clean lines, minimalist typography, and a fresh color palette, including shades of green paired with modern hues of bright blue, infused the brand with a sense of innovation and modernity.
Implementation:
The brand was applied to brochures, business cards, and other print materials with sustainability in mind, opting for recycled paper and eco-friendly printing techniques to minimize environmental impact while delivering visually striking designs.
The Green Bank's website underwent a redesign to reflect its values of sustainability and modernity. We focused on clean design, intuitive navigation, and engaging content to provide customers with a seamless online experience aligned with the brand's identity.
Bank branches were transformed into sustainable spaces that echoed The Green Bank's commitment to the environment. Incorporating living walls, sustainable materials, and energy-efficient lighting,
Results:
The implementation of the updated brand design for The Green Bank resulted in a distinctive identity that resonated with customers and stakeholders alike. The modern aesthetic and strong emphasis on sustainability set The Green Bank apart from competitors, positioning it as a leader in environmentally conscious banking.
Conclusion:
Through strategic brand design and implementation, The Green Bank established a compelling brand identity that reflected its dedication to sustainability and modernity.
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