

Brand Application, Illustration, Wayfinding
LP Platow, Creative Direction
Melinda Beavers, Designer
Green Guide to Brooklyn: Brooklyn Children's Museum
Brooklyn Children's Museum // Brooklyn, New York
Illustration, Graphic Design, Layout
Brooklyn Children's Museum - a Green Guide to Brooklyn
Background:
Collaborating with the Brooklyn Children's Museum on their Green Threads program, We undertook the task of designing a comprehensive brand for Green Threads and a set of educational materials. This pamphlet aimed to not only outline the program's initiatives but also provide an interactive experience for children and families. Central to this design was the integration of illustration, graphic design, layout, and application elements.
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Objective:
The primary objective was to create a visually captivating and informative brochure that engaged children and families in the Green Threads program. Additionally, the brochure sought to include a map of Brooklyn and a Green Guide to Brooklyn, showcasing eco-friendly destinations and activities in the borough.
Design Concept:
Drawing inspiration from the vibrant energy of Brooklyn and the whimsical nature of childhood, the design concept centered around playful illustrations, bold graphic elements, and a dynamic layout. The inclusion of colorful illustrations depicting nature, animals, and environmental concepts aimed to captivate the attention of young audiences while conveying important messages about sustainability.
Illustration and Graphic Design:
Illustrations played a crucial role in bringing the Green Threads program to life within the brochure. From charming depictions of Brooklyn landmarks to engaging visual representations of eco-friendly practices, each illustration was meticulously crafted to be both educational and entertaining. Graphic design elements such as icons, borders, and text treatments were utilized to enhance the overall aesthetic and readability of the brochure.
Layout and Application:
The layout of the brochure was carefully designed to provide an intuitive and immersive experience for readers. Interactive elements, such as fold-out sections and pop-ups, encouraged exploration and engagement. The application of the brochure extended beyond print to digital formats, ensuring accessibility through the museum's website and social media platforms.
Map of Brooklyn and Green Guide:
Incorporating a map of Brooklyn and a Green Guide to Brooklyn added practical value to the brochure, allowing families to explore eco-friendly destinations and activities in the borough. These features served to connect the Green Threads program with the local community and promote environmental stewardship beyond the museum's walls.
Results:
The Green Threads brochure proved to be a valuable resource for the Brooklyn Children's Museum, effectively communicating the program's initiatives and inspiring children and families to engage with sustainability. Its engaging design, interactive elements, and practical resources contributed to its success in raising awareness and fostering environmental consciousness.
Conclusion:
Through the integration of illustration, graphic design, layout, and application elements, the Green Threads brochure exemplified the power of design in educating and inspiring positive change. By providing a visually captivating and informative experience, the brochure succeeded in connecting children and families with the Green Threads program and promoting a culture of sustainability in New York.
